SIFE assists barbecue eatery
Heather Turner
Issue date: 11/15/07 Section: News
Sometime next year, the soul food void in Kirksville will be filled.
Kirksville resident Randy Holliday will expand his roadside barbecue business into a restaurant with the help of Students in Free Enterprise. SIFE members are in the planning stages of assisting Holliday with creating a business plan and acquiring the necessary equipment to expand D & R BBQ into a restaurant within the next year.
Holliday said the expansion is a step toward achieving his dream of eventually franchising D & R BBQ.
"I have a really big vision as far as for this because in this area ... you can point 100 miles in any direction and you're not going to find a barbecue place," Holliday said.
Holliday said he would bring soul food to Kirksville and add more items to his menu. He said he also is experimenting with a variety of barbecued vegetables, including broccoli, asparagus, onions and cabbage.
Holliday said he serves more than just physical food: He serves spiritual food, too.
"I also minister over my barbecue grill," he said.
Holliday said he doubles as a minister at Life Church, local jails and nursing homes.
Project manager senior Harold Kaid said the 12-member group working with Holliday is creating a business plan with him from scratch and conducted an industry analysis of the different types of restaurants in Kirksville.
"Basically, what we've been finding is that Randy is going to be filling a void," Kaid said. "So that's going be his niche, and he will be the sole owner of that niche."
Kaid said this void makes Holliday a strong candidate for creating a sustaining business. Holliday said he and his wife, Darlene, have operated D & R BBQ in Kirksville for about five years, setting up his mobile stand in various locations.
Holliday said that at the moment, he does not have the equipment or the manpower to keep up with demand. He said he has had offers from A.T. Still University to cater for 1,000 people.
Kirksville resident Randy Holliday will expand his roadside barbecue business into a restaurant with the help of Students in Free Enterprise. SIFE members are in the planning stages of assisting Holliday with creating a business plan and acquiring the necessary equipment to expand D & R BBQ into a restaurant within the next year.
Holliday said the expansion is a step toward achieving his dream of eventually franchising D & R BBQ.
"I have a really big vision as far as for this because in this area ... you can point 100 miles in any direction and you're not going to find a barbecue place," Holliday said.
Holliday said he would bring soul food to Kirksville and add more items to his menu. He said he also is experimenting with a variety of barbecued vegetables, including broccoli, asparagus, onions and cabbage.
Holliday said he serves more than just physical food: He serves spiritual food, too.
"I also minister over my barbecue grill," he said.
Holliday said he doubles as a minister at Life Church, local jails and nursing homes.
Project manager senior Harold Kaid said the 12-member group working with Holliday is creating a business plan with him from scratch and conducted an industry analysis of the different types of restaurants in Kirksville.
"Basically, what we've been finding is that Randy is going to be filling a void," Kaid said. "So that's going be his niche, and he will be the sole owner of that niche."
Kaid said this void makes Holliday a strong candidate for creating a sustaining business. Holliday said he and his wife, Darlene, have operated D & R BBQ in Kirksville for about five years, setting up his mobile stand in various locations.
Holliday said that at the moment, he does not have the equipment or the manpower to keep up with demand. He said he has had offers from A.T. Still University to cater for 1,000 people.
2008 Woodie Awards

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